Ever since I began creating my own greeting cards I have loved brainstorming how I would brand them if I ever were to get into "the business." You see I have a dream. A dream of one day becoming a graphic designer and spending my days designing wine bottle labels, business logos, stationary sets, etc.
As I was thinking about branding, I thought to myself - what is keeping me from following my dream? First thought - fear. Fear was closely followed by spiders and eight legs. Then later, as I was trying to figure out how I was going to create a logo for a company called "Eight Legs" WITHOUT a spider in it, I thought of eight legs - two adults and two children, our lovely family.
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